Rewarding Innovation

Seeking the innovators leading the way toward a richer experience for marketers on Twitter.

This year, we’re expanding the challenge to recognize even more of the solutions moving marketing forward on Twitter. We’ve divided the challenge into three categories and will be awarding three top prize winners with $100,000 cash. For more information, visit our FAQ.

Challenge Categories

The challenge is divided into three categories  – each offering high potential for impact in addressing the related business challenges. Participants can request that their submission be considered under multiple categories.


Content + Creative

Relevant, memorable content is key to building audience relationships. Marketers need solutions to help generate high-quality creative at scale.


As video’s share of marketing budgets continues to grow, brands are looking for new ways to optimize for value in creation, editing, and distribution of video content.

Ad Technology

From audience identification to campaign management, there are many opportunities in the ad workflow to make an impact and meet the evolving needs of Twitter’s diverse global marketers.


Who can enter the #Promote Innovation Challenge?


Participants must operate a business in an eligible country and be at least 18 (or the age of majority in your jurisdiction, whichever is older) upon entry. Find the full list of eligible countries and more information in our FAQ.


When are entries due and winners announced?


Entries are due on September 6, 2017. Nine finalists will be selected on or around September 13, 2017 to present in front of a judging panel of Twitter execs on September 27, 2017. A top prize winner will be named from each category following the presentations that evening.


What will judges be looking for?


Winning submissions will provide clear and compelling answers to the following questions:

1.   How well does your solution address business challenges relevant to the challenge category?
2.   How unique is your solution compared to similar players in the market?
3.   Will your solution make an impact and drive real results for marketers?


How do I enter #Promote?


Complete the entry form before the contest deadline, including either a brief video or presentation deck to show off your solution. See the FAQ and our official rules for more guidance on submissions to learn more and get started.

Ready to #Innovate?

Visit our FAQ and official rules to learn more and get started.