Using Sprout Social, Casio routes customer care requests directly to in-house experts. Insights gained from these interactions are shared between the company’s customer care and marketing teams directly in the Sprout platform. Additionally, Casio uses Sprout’s Twitter Customer Feedback tools to gather satisfaction ratings and private comments from Twitter Direct Messages using an automated survey. Twitter Customer Feedback provides Casio with a standard Customer Satisfaction (CSAT) or Net Promoter (NPS) question via Direct Message that allows Twitter users to privately share their satisfaction ratings and opinions after an interaction. Meanwhile, Sprout's Twitter Feedback Report aggregates all customer satisfaction ratings collected via survey responses and provides visibility into each response as well as aggregate, trend and agent-level data.