What is the #Promote Innovation Challenge?

#Promote is an initiative that recognizes some of the most innovative marketing solutions on Twitter.

What are the eligibility requirements?

The following eligibility requirements apply to all  individuals (and individuals representing teams and businesses) that meet each of the following requirements upon entry:

  • Are residents of the 50 United States (or District of Columbia), Canada (excluding Quebec), Mexico, Israel, the United Kingdom, Germany, Japan, Singapore, India, Argentina, Chile, Ireland, France, Indonesia Korea, Sweden, Australia, Poland, Turkey, Brazil, or South Africa (together, the "Eligible Countries");
  • Work for a business with an office or place of business located in at least one of the Eligible Countries;
  • Build and support business management solutions (e.g., advertising campaign creation and optimization, content generation) as part of their role at that business; and
  • Are at least 18 years old (or the age of majority in entrant’s jurisdiction of residence, whichever is older) at the time of entry.

See the Official Rules for more information.

How will winners be awarded?

  • Three finalists will be selected from each of the three categories. The nine finalists will then to present in front of a judging panel of Twitter executives at a Twitter office.

  • All nine finalists will be awarded $50,000 USD in Twitter ad credits, recognition on Twitter’s blog, and bragging rights!

  • The judges will select one winner from each of the three categories. The top prize winners will also be awarded a cash prize of $100,000 USD.

    See the Official Rules for more information.

How do I select a category?

To select the challenge category(-ies), simply check off the selected category(-ies) on the submission form. 

Can I enter under multiple categories?

Yes! Each business can only enter one submission, but you can request that that submission be considered under one, two, or all three contest categories.

How do I send in my submission?

We’ve streamlined the submission process into one entry form. On this form, you must:

  1. Provide information about your business and answer questions about the solution you are entering for #Promote.
  2. Link either a video (3 minute max) or a presentation deck (8 slides max) to demonstrate what makes your innovation special and how it will make an impact for marketers on Twitter.
  3. Review and agree to the Official Rules and Submission Agreement.

What information should I include in my video/presentation deck?

This is the space to show us what makes your solution awesome. Include the material that best demonstrates your innovation’s unique value and how it addresses the business challenge of the chosen category – whether that be illustrations, performance data, case studies, product images, etc.


When are entries due?

Entries are due on September 6, 2017. 

Where can I request access to the Ads API?

Access to the Ads API can be requested here