Impact through innovation

The #Promote Innovation Challenge is Twitter’s annual event designed to highlight excellence in marketing technology.  For 2018, we’re focusing on impact.

Not only will we be highlighting some of the most exciting technology in the industry, but we’ll be giving six finalists the chance to showcase their performance in a $50,000 Twitter ad campaign. The Grand Prize winner will be awarded $100,000 in media credit, co-marketing opportunities, and recognition within the Twitter Official Partner program.

Innovators wanted

Does your solution amplify marketing on Twitter? Have you inspired advertising ingenuity?


Do what you do best

Select finalists will be matched with an advertiser and given $50,000 in Twitter ads to demonstrate the impact of their solution.

Take the spotlight

Finalists will have the opportunity to present before a live audience, including a judging panel of Twitter executives.

Who should enter #Promote?

We’re casting a wide net - if your solution enhances advertising on Twitter, we want to know about it. This may include solutions specialized in: campaign optimization, creative, audience insights, measurement, audience targeting, analytics, and more.

Participants must operate in an eligible country and be at least 18 years of age. See our Official Rules and FAQ for more information.

What are judges looking for?

What are judges looking for?


Entries will be evaluated based on the following criteria:

1.   How well does your solution address business challenges for Twitter marketers?
2.   How unique is your solution compared in the market?
3.   Will your solution make an impact and drive real results for marketers?

What is the entry deadline?

What is the entry deadline?


Submissions are due through this entry form on August 17, 2018.

Finalists will be selected on or around August 27, 2018 to move forward into the live campaign and case study creation phase which will run through September 21, 2018.

Ready to #Innovate?

Visit our FAQ and Official Rules to learn more and get started.