Seamlessly connect your company’s marketing efforts with sales and service
Monitoring Social Trends
Managing Customer Care
Managing My Social Presence
Salesforce Marketing Cloud is the only application that seamlessly connects a company's marketing efforts with sales and service. Social Studio, the social media product from the Salesforce Marketing Cloud, delivers brands one social marketing suite to listen, publish, engage, and advertise on Twitter. Active Audiences enables marketers to advertise on Twitter based on a single view of their customer, connecting CRM data from across channels to support the customer journey with tailored audiences advertising.
With Social Studio, brands and agencies can:
Listen, analyze, engage, and publish with Social Studio
Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your marketing, customer service, and sales organizations. Discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing. Understand which topics are generating interest and where the most influential conversations are happening — then use that information to make informed business decisions.
Take your social strategy mobile
In today's 24/7 mobile world, you can execute your entire social strategy from the palm of your hand — from analyzing the results of product launches to approving time-sensitive content to monitoring your social campaigns in real time. And you can easily coordinate strategy across regional, product, or brand teams.
Extend social across Salesforce Customer Success Platform
Social Studio extends social listening, analysis, content marketing, and engagement across the Salesforce Customer Success Platform. Marketers can run social campaigns, engage with customers, and use social insights to drive marketing decisions. Service teams will surprise and delight customers with social customer care. Sales teams can find and connect to new customers faster with social lead generation.
Create more relevant and effective advertising with Advertising Studio
With Advertising Studio, brands can connect Twitter tailored audiences to the single view of customers in Salesforce. Advertising can also be triggered based on a cross-channel view of the customer, based on in-store, online, mobile, or other channel behaviors. Brands can also analyze conversations on Twitter and use precise segmentation to create unique targeting segments based on what customers are talking about.