Mediaocean

Create, optimize, and measure Twitter campaigns at scale.

Helps with

Media Buying & Management Platforms
Moment Marketing

Pricing

% of media and flat fee

Region

Global

Mediaocean is the mission-critical platform for omnichannel advertising, bringing together brands, agencies, media owners, technology, and data partners for end-to-end management of campaigns. 

Mediaocean’s Closed Ecosystem platform enables seamless campaign execution with centralized ad management across social, ecommerce, data-driven linear, and connected TV ecosystems. Mediaocean’s closed ecosystem optimization solution includes tools for cross-channel data driven audience planning and execution, creative personalization, streamlined creative collaboration, machine learning and automation across campaigns, and visualized source-of-truth outcome data to drive business results.

Mediaocean processes $150 billion in annual media spend, employs 1200 people across 20 global offices, and is part of the Vista Equity Partners portfolio of software companies. 4C is now a part of Mediaocean.

Capabilities

Cross-channel audience creation & deployment at scale
Create and distribute audiences across media platforms including 1st party audiences, proprietary Smart TV audiences, and tap into our Audience Marketplace of 3rd party audiences from approved data partners including Oracle, Experian, IRI and Foursquare.

Sophisticated automation capabilities including TV, weather, and sport sync triggers
Boost campaign relevance by aligning campaign and creative launches with external moments including TV ad or program occurrences, local weather conditions, or live sporting events.

Cross-channel campaign management and optimization
Leverage cross-channel visual dashboards tailored for pacing and performance to understand campaign effectiveness and iterate quickly. Utilize bulk capabilities to create efficiencies for management at scale.

Source of truth measurement integrations
Measure performance using custom-defined KPIs built on outcomes from website or app analytics, revenue data, brand safety data, and more. Seamlessly report, pace, and make turnkey optimizations across platforms using this data.

Ready to get started?