Founded in 1901, Dentsu Inc. has held the position of the world's largest single-brand agency for more than 40 year. While continuing to pursue innovation in the digital arena, Dentsu is active in the production and marketing of sports, movies, anime and other entertainment content on a global scale.
KIZUNA COMMUNICATION is Dentsu's unique solution that links Tweet data to assets of Dentsu, such as TV data and weather information.
With Dentsuʼs product, you can acquire new followers, and apply dynamic rules for exclusion/inclusion targeting in alignment with campaign strategies.
Advertisers can select contextually relevant keywords to dynamically maintain audience segments in real time, based on conversation and recency.
Dentsu’s platform analyzes the public conversation on Twitter and generates keyword trends on an hourly basis to ensure advertisers are reaching people within the context of active conversation.