Analyzing 1st party device data to drive optimal advertising campaigns
% of media and flat fee
D2C R has developed a private Data Management Platform (DMP) called, ART DMP, that accumulates app usage data from mobile measurement platforms. Their platform analyzes user behavior and transforms audiences for use in advertising campaigns. As a result, ads are highly targeted.
ART DMP allows you to create audiences at will, making for effective advertising campaigns by serving ads based on user activity which can increase the level of engagement.
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