Crimson Hexagon

Drive results with consumer insights that matter

Helps with

Monitoring Social Trends
Listening to Consumer Insights
Measuring Social Efforts

Region

Global

Crimson Hexagon helps global brands better understand their consumers.

With instant access to the world’s largest volume of unstructured text and images across social, online public, and enterprise-held data sources, Crimson Hexagon’s AI-powered consumer insights platform allows clients to analyze audiences, track brand perception and campaign performance, and even detect competitive and market trends.

Its clients include Anheuser-Busch InBev, Adidas, General Mills, Paramount Pictures, and Twitter.

 
Audience analysis

By analyzing large-scale consumer conversations, Crimson Hexagon helps you understand the audiences that matter to your brand. You can identify new audiences and new markets, uncover granular insights and demographic profiles to improve segmentation, and understand emerging consumer trends and behaviors within any audience.

Brand analysis

Crimson Hexagon helps you understand consumer perception of your brand by monitoring large-scale online conversations. Brands can monitor fluctuations in brand health and identify potential crises, uncover key drivers of conversation and topics influencing brand perception, and identify what’s working and not working in messaging and campaigns.

Campaign analysis

How can you monitor the performance of multiple campaigns across various channels to determine ROI? Crimson Hexagon allows you to understand the success of multiple campaigns  across various channels through consumer reaction, audience reach, intent to purchase, and more to determine ROI. It can track campaign conversation and engagement for incremental opportunities as well as monitor for flashpoints or potential crises with the campaign.

Industry and trend analysis

Crimson Hexagon helps brands deeply understand their buyers by analyzing large-scale consumer conversations within any industry. You can identify motivations and behaviors that influence buying behavior, uncover granular insights into the consumer’s path to purchase, and understand key shifts within an industry over time to capitalize on market opportunities.

 

Competitive intelligence

Crimson Hexagon helps you analyze trillions of consumer conversations to uncover insights on your competitive landscape. This is done by understanding share of voice across different audience groups and comparing to competitors. Crimson Hexagon also identifies consumer opinions about strengths and weaknesses of competitive offerings and monitors new entrants into the marketplace.

Customer care

When consumers need assistance from your customer care team, they use many different channels to engage with your brand — social media, emails, chat logs, calls, and more. But for large brands, it’s especially difficult to establish a scalable process for supporting customers across channels and time zones. Crimson Hexagon dramatically accelerates inquiry response time with a prioritized stream of requests for easy routing, increases the capacity of the customer care team to engage in quality interactions by automating the sorting process, and improves customer satisfaction by detecting new opportunities for engagement.

 

“I’m blown away that brands aren’t already using Crimson Hexagon when it comes to thinking about their products and advertising. Having access to Crimson Hexagon allows us to be more educated about our platform and the brands that we work with.”

Ali Tercek, Senior Marketing Advertising Researcher, Twitter
 

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