Adverity

Adverity is a SaaS data integration and marketing analytics platform for media, marketing and advertising.

Helps with

Ad Analytics
Ad Data Connector
Marketing Intelligence

 

Pricing

Flat Fee, based on project requirements

Region

Global

Adverity helps advertisers and their agencies create a single repository for their marketing and analytics data by automating the process of data collection, harmonization and management. By transforming siloed data into actionable insights, Adverity reduces the complexity in demonstrating the return on investment of multichannel campaigns and enables data-driven marketing teams to make better decisions and improve performance, faster and easier.

The Adverity data integration engine connects data from Twitter and hundreds of other platforms, giving marketers and analysts more time to focus on optimising performance and delivering value, and less time on data wrangling.

Data can be explored and visualised within Adverity with the support of machine learning and artificial intelligence or it can be delivered seamlessly into the advertiser’s existing analytics stack.

 
Connect & Enrich

Adverity provides a vast library of off-the-shelf data connectors to marketing and analytics platforms. They focus on data quality, transparency, lineage, and granularity to enable marketers to measure, optimise, and report on campaign performance across platforms. Adverity also provides data enrichment capabilities to deliver business-ready data. These include applying a common data schema for Twitter and all other sources, as well as a fully-fledged data transformation engine.

Reporting

Marketing reporting module supports faster decision making and reduces the complexity of measuring marketing ROI by delivering compelling visual stories, automated reporting, and actionable insights from every source of marketing data.

 

Modular approach

Depending on the company's needs, Adverity's solutions are modular so you can buy exactly what you need: from a fully-managed, end-to-end marketing reporting solution independent of a company's IT infrastructure all the way to a simple solution for data delivery into an existing technology stack.

Augmented Analytics

Augmented analytics module supports the democratisation of data across the business by enabling marketing teams to identify trends and outliers and provide predictive insights independently and proactively without the need for data science expertise.

 

**DISCLAIMER** "Figures shown are fabricated and do not represent any particular campaign or anticipated results.”

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