Social listening is evolving
Gone are the days that social listening insights stay within the marketing department. Insights aren't just confined to marketing metrics, such as likes or shares, they can instead reveal the true, live thoughts and opinions of the consumers who buy products or services. Therefore, they should be spread across the entire organization.
Most of Brandwatch’s customers analyze conversations from hundreds of thousands of sources, both online and offline, moving beyond simply listening. By implementing technology like Qriously, they're surveying the digital consumer to discover brand preferences, recall, and customer loyalty.
This is why Brandwatch has stopped referring to itself as simply a social listening tool, repositioning it as a digital consumer intelligence platform.