Talkwalker analyzes the conversation on Twitter about the rising cost of living to reveal the impact it is having on global consumers
In 2022, a storm of global issues has led to what’s being referred to as a ‘cost of living crisis.’ As prices continue to increase, some consumers are taking to Twitter to discuss the world’s changing economy. In this report, Talkwalker, a Twitter Official Partner and a leading consumer intelligence company, examine the cost of living conversation on Twitter to help understand how the public is dealing with the drastic changes, including:
- How cost of living conversations are multiplying, especially amongst younger generations, and why that trend may continue over the coming months
- Why fuel and energy costs are the key conversation drivers on Twitter
- How people are considering changing their consumer behavior. What help consumers are actively seeking from governments, society, brands, and the Twitter community.
By diving into the global conversation and learning from consumers, you can learn about the challenges facing today’s consumers and adapt your messaging, products, and positioning accordingly.