ABN AMRO mainly focused on performance KPIs including time on site, bounce rate and quality of conversions. Therefore, more accurate audiences were required. SOCIALDATABASE was asked to create multiple SUPERAUDIENCES on Twitter to improve campaign performance.
SUPERAUDIENCES are highly relevant audiences based off of publicly available Twitter data to help advertisers create more engaging campaigns.
A deeper analysis of the Twitter data archive was used to define & identify audiences of relevant business decision makers. For every industry, a SUPERAUDIENCE was built to help ABN AMRO match industry specific content with the right decision makers on Twitter.